Unfiltered Facts Branding and Website

Well-Ahead Louisiana launched the youth tobacco prevention and cessation brand, Unfiltered Facts. In my role as the Design Manager, I led the branding research efforts to determine color, typography, imagery, and graphic motifs for the brand. I also drafted a website design concept based on this research and and worked with a vendor to create a logo and develop the live website which can be accessed at https://unfilteredfacts.com/.

8.5″x11″ Brand Guidelines Cover Page

8.5″x11″ Brand Guidelines Interior Pages

Website Concept Design